The Culture of The American West

Our Story

The Culture of the American West, Rodeo China is designed to introduce China to the American Western traditions of Rodeo, Western Music, and the true Western Lifestyle. Rodeo is one of America’s oldest sports whose traditions transformed the American Western Lifestyle! Country western entertainment, both music and dancing will be presented and provide an unprecedented opportunity for a new cultural exchange!

The Culture of the American West, Rodeo China is being organized by Less is Forever More, Inc. whose principals are Richard and Carrie Tucker. The Tuckers have a proud western tradition in rodeo and over a 30 year history with China.  It was their vision and desire to share American Western Culture as an educational and cultural experience.

All profits will be used for scholarships for young students to study in China.

The Tuckers are assembling the best of the best to execute this vision. All scheduling information will be confirmed in the near future. The event will be viewed by over 2 billion people on TV, over the Internet, and through New Media.